I started thinking about why the whole service and maintenance industry still works the way it does.
Every trade – electrical, plumbing, ventilation, lifts – everyone has their own system, their own routines, their own paperwork. And yet all of us do basically the same thing:
we install, we service, we document.
But the documenting part… that is where things usually fall apart.
Over the years I’ve seen service reports disappear, photos saved on someone’s private phone, inspections logged in different apps, Excel files, PDFs, even notes written on the back of an old invoice.
No one really knows who did what, when, or why.
And when properties change owners, the history more or less resets.
It’s frustrating, and honestly, a bit embarrassing for an industry that keeps Europe running.
At the same time, there are more systems, more regulations and more expectations on traceability than ever. Technicians want a simple tool. Property owners want transparency. And industry organisations want a standard that actually works. But instead of one structure, we have dozens of private apps all competing with each other. Everyone trying to solve the same problem, but in their own way.
That’s where ASL came from.
Not as another “smart app”, but as a neutral European layer that doesn’t take sides.
A QR tag. A browser window.
And a standardised maintenance record that stays with the installation – not the device, the company or the person.
Technicians can log work without installing anything.
Property owners can see what has been done over the last years.
Industry partners can integrate through open APIs.
And every entry is tied to a verified company, across borders.
Is it perfect? No.
Is it finished? Also no.
But it’s simple, it’s structured and it actually works in real life – even if you have dirty hands, bad coverage or a busy day.
What makes ASL unique isn’t the technology.
It’s the neutrality.
No subscriptions, no “platform lock-in”, no attempt to replace existing systems.
Just one place where electricians, plumbers, ventilation techs and lift technicians can record what they’ve done in a consistent and honest way.
I believe the future of maintenance documentation in Europe will be standardised, centralised and accessible.
And ASL is my attempt to give the industry a push in that direction.
If we can agree on one simple thing – that every installation deserves a clear and traceable history – then the rest becomes much easier.
More to come.